SEAM (Students for Ending Antigreen Manufacturing) is a fictional anti-fast fashion guerrilla marketing organization aimed at creating an environment in which consumers of fast fashion are held accountable for their detrimental impact on the environment. SEAM is the culmination of my semester-long senior capstone project in Spring of 2023. I developed a SEAM visual identity and New Recruit Manual, as well as an exhibition demonstrating how SEAM repurposes the fast fashion items currently in circulation. The New Recruit Manual can be viewed in full at the bottom of this page.